Product sets in cross-sell recommendations

Published June 17, 2019
Modules
Difficulty

In many industries you can increase the value of carts by presenting products that make up a set or somehow complement items already in the cart. 

Create stylization

In the retail branch you can create sets based on a certain style, for example shoes, dress and bag. If you present all the products in one photo and show how nice they look together, you can encourage users to buy all of them.

Discount on product sets

Display sets on the cart page, created with complementary products at a promotional price. This is a great way to increase sales, especially when the products offered are closely related to the main product (laptop and mouse, phone and headphones). If they create a set together it will be easier to encourage customers to buy them together.

Screenshot presenting Cross-sell campaign in the Synerise platform

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