In Synerise, you can create various types of analytics, such as aggregates and expressions, that calculate customer actions within a Business Profile. You can work with metrics, which allow you to analyze the events; and with AI-powered recommendations, to offer your customers exactly what they want.
To make use of those features to the fullest, you can use them as inserts while creating content for your e-mails, website or even mobile.
In conjunction with Jinjava engine templates, you can design complex conditions or convert the content of inserts into communication with customers.
Jinjava is a Java-based template engine based on the django template syntax, allowing the separation of application logic from its presentation layer. The principle of Jinjava operation consists in placing tags in the content’s source files. The tags then replaced with content generated by the application. The system allows the use of control structures (tests (if), loops (for), and so on). It comes with an easy-to-use filter system.
How inserts can be used in Synerise
Recommendations v2 inserts
Insert usage in Recommendations v2
Jinjava expression test
Details of expression tests that you can use in inserts
Details of filters that you can use in inserts
Details of tags that you can use in inserts