Inserting recommendations

You can show a set of recommendations to the customer. They are calculated by the AI engine. The profile context is retrieved automatically from the data of the profile who requested the resource that included the insert.

Recommendations as Jinjava variable

The recommendation3 insert stores the result in a Jinjava variable and can be used in communications such as dynamic content or emails.

Syntax

{% recommendations3 campaignId=campaign-hash %} // replace campaign-hash with the campaign ID
    // logic of processing the result
    // the result is stored in a 'recommended_products3' variable
{% endrecommendations3 %}

Example

The following code is an example of showing recommendations on a website. The insert loops through recommendations generated for a campaign (the number of recommendations depends on the settings) and produces an HTML list of recommended items.

Input

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<div class="snrs-AI--banner" style="height: auto;">
    <div class="snrs-AI--slider">
        <div class="snrs-AI--products-slider">
            <ul>
                {% recommendations3 campaignId=campaign-hash %}
                {% for p in recommended_products3 %}
                <li data-snr-ai-product-id="{{p.itemId}}">
                    <a class="snrs-AI--item-link" href="{{p.link}}" title="{{p.title}}">
                        <img src="{{ p.imageLink }}"
                            class="products-slider__item-image snrAI-product-image snrAI-product-image-{{p.itemId}}"
                            width="90" alt="{{p.title}}" id="snrAI-image-{{p.itemId}}">
                        <h3 class="snrs-AI-product--product-name">
                            <span class="snrs-AI-product--name-first">{{p.title}}</span>
                        </h3>
                        <span class="snrs-AI-product--series">{{p.attributes.series}}</span>
                    </a>
                </li>
                {% endfor %}
                {% endrecommendations3 %}
            </ul>
        </div>
    </div>
</div>

where:

  • line 5 opens the insert
  • line 6 begins a loop that iterates over the results of the recommendation and generates HTML code to display them
  • lines 7, 8, 9 ,11, 13, and 15 insert attributes of the current iterable into the generated HTML
  • line 18 closes the loop
  • line 19 closes the insert

Output

<div class="snrs-AI--banner" style="height: auto;">
    <div class="snrs-AI--slider">
        <div class="snrs-AI--products-slider">
            <ul>
                <li data-snr-ai-product-id="000097">
                    <a class="snrs-AI--item-link"
                        href="https://example.com/accessories-for-shaver/cleaner-contribution-to-shavers-brand-DDR2,id-2369"
                        title="Cleaning insert for shavers BRAND DDR22">
                        <img src="https://example.com/temp/thumbs-new/2/other/cd1c73e35b1db186e79e8a0039b27293_250x200w50.jpg"
                            class="products-slider__item-image snrAI-product-image snrAI-product-image-000097"
                            width="90" alt="Cleaning insert for shavers BRAND DDR2" id="snrAI-image-000097">
                        <h3 class="snrs-AI-product--product-name">
                            <span class="snrs-AI-product--name-first">Cleaning insert for shavers BRAND DDR2</span>
                        </h3>
                        <span class="snrs-AI-product--series">DDR2 8983</span> 
                    </a>
                </li>
                <li>...</li>
                <li>...</li>
                <li>...</li>
                <li>...</li>
            </ul>
        </div>
    </div>
</div>

Recommendations as JSON

Important: This method doesn’t allow using the advanced options described further in this article, such as manipulating context, filters, or inserting meta tags.

If you need to retrieve the recommendation as a JSON object (for example, in documents), you can use the following insert:

{% recommendations_json3 campaignId=COhsCCOdu8Cg %} {% endrecommendations_json3 %}

Example

A document has the following content. 

"{% recommendations_json3 campaignId=FcP8UtRgrype %} {% endrecommendations_json3 %}"

The recommendation type of the requested campaign is “Top items”. It’s configured to return one item in a slot.

The output of the generated document is the following: 

{
  "campaignId": "FcP8UtRgrype",
  "campaignHash": "0cfa5c65-a62a-47d6-93f5-fa98eb346d6b",
  "recommended": {
    "data": [
      {
        "category": "Synerise Help Center > Use cases",
        "itemId": "21baa503-9c26-42a4-aebe-1e04adb0bf2e",
        "link": "https://synerise.com/use-cases/?snrai_campaign=FcP8UtRgrype&snrai_id=0cfa5c65-a62a-47d6-93f5-fa98eb346d6b",
        "title": "Use cases"
      }
    ],
    "extras": {
      "contextItems": null,
      "correlationId": "0cfa5c65-a62a-47d6-93f5-fa98eb346d6b",
      "slots": [
        {
          "id": 0,
          "itemIds": [
            "21baa503-9c26-42a4-aebe-1e04adb0bf2e"
          ],
          "name": "Unnamed slot"
        }
      ]
    }
  }
}

Recommendations with an item context

Some types of recommendations require an item context. If the metadata (OG tags) of the website where the recommendation is displayed include the product:retailer_part_no parameter, that context is read automatically.
In other situations you need to specify the context.

This can be done in two ways:

Item context from an aggregate (example: cart recommendation)

You can use an aggregate to provide the item context. The example below shows how to do it when displaying a cart recommendation. The cart page doesn’t contain the item identifiers in the metadata, so an aggregate must be used to retrieve the items currently in the cart, based on cart.status events.

Tip:
Cart status aggregate
Cart status aggregate

Syntax

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{% set itemContext = [] %}
{% aggregate aggregate-hash %}
{% for r in aggregate_result|reverse %}
    {% set _noop = itemContext.append(r.sku) %}
{% endfor %}
{% endaggregate %}

{% recommendations3 campaignId=campaign-hash itemsIds=itemContext %}
    // logic of processing the result
    // the result is stored in a 'recommended_products3' variable
{% endrecommendations3 %}

where:

  • line 1 creates an itemContext variable (array) for storing the context items.
  • line 2 opens the aggregate insert.
  • lines 3-5 are a loop that iterates over the results of the aggregate and add their skus to itemContext
    Cart recommendations are the only recommendation type that allows multiple items in the context. In other recommendations, only line 4 should be used (adding one item without a loop), unless the aggregate is configured to return a single value.
  • line 6 closes the aggregate insert.
  • line 8 opens the recommendations3 insert with the context added to the itemsIds parameter of the insert (this parameter must be named itemsIds).

You can now iterate through the results of the recommendation, as shown in the first example in this article or below.

Example

The following code is an example of adding complementary item recommendations to a cart page.

Input: 

<div class="snrs-AI--banner" style="height: auto;">
<div class="snrs-AI--slider">
    <div class="snrs-AI--products-slider">
    <ul>
        {% set itemContext = [] %}
        {% aggregate 4d08sdfe-4kof-3db5-mknj-7725f0283533 %}
        {% for r in aggregate_result|reverse %}
            {% set _noop = itemContext.append(r.sku) %}
        {% endfor %}
        {% endaggregate %}

        {% recommendations3 campaignId=T5gNrNlMFC57 itemsIds=itemContext %}
          {% for p in recommended_products3 %}
            <li data-snr-ai-product-id="{{p.itemId}}">
            <a class="snrs-AI--item-link" href="{{p.link}}" title="{{p.title}}">
                <img src="{{ p.imageLink }}" class="products-slider__item-image snrAI-product-image snrAI-product-image-{{p.itemId}}" width="90" alt="{{p.title}}" id="snrAI-image-{{p.itemId}}">
                <h3 class="snrs-AI-product--product-name">
                <span class="snrs-AI-product--name-first">{{p.title}}</span>
                </h3>
            </a>
            </li>
          {% endfor %}
        {% endrecommendations3 %}
    </ul>
    </div>
</div>
</div>

Output: 

<div class="snrs-AI--banner" style="height: auto;">
    <div class="snrs-AI--slider">
        <div class="snrs-AI--products-slider">
            <ul>
                <li data-snr-ai-product-id="000097">
                    <a class="snrs-AI--item-link"
                        href="https://example.com/accessories-for-shaver/cleaner-contribution-to-shavers-braun-CCR2,id-2369"
                        title="Cleaning insert for shavers BRAUN CCR2">
                        <img src="https://example.com/temp/thumbs-new/2/other/cd1c73e35b1db186e79e8a0039b27293_250x200w50.jpg"
                            class="products-slider__item-image snrAI-product-image snrAI-product-image-000097"
                            width="90" alt="Cleaning insert for shavers BRAUN CCR2" id="snrAI-image-000097">
                        <h3 class="snrs-AI-product--product-name">
                            <span class="snrs-AI-product--name-first">Cleaning insert for shavers BRAUN CCR2</span>
                        </h3>
                    </a>
                </li>
                <li>...</li>
                <li>...</li>
                <li>...</li>
                <li>...</li>
            </ul>
        </div>
    </div>
</div>

Declaring a specific item context

Instead of using an aggregate, you can insert the item IDs directly into a variable.

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{% set itemContext = [] %}
{% set _noop = itemContext.append(item-id)) %} // replace item-id with the value you need
{% recommendations3 campaignId=campaign-hash itemsIds=itemContext %}
    // logic of processing the result
    // the result is stored in a 'recommended_products3' variable
{% endrecommendations3 %}

where:

  • line 1 creates an itemContext variable (array) for storing the context items.
  • line 2 adds an item ID to itemContext.
    In cart recommendations, you can repeat this line to add more items.
  • line 3 opens the recommendations3 insert with the context added to the itemsIds parameter of the insert (this parameter must be named itemsIds).

You can now iterate through the results of the recommendation, as shown in the first example in this article.

Filters

You can combine filters and elastic filters from the campaign with your own, or replace the campaign’s filters completely.

First, define the filters to apply by using the following syntax: 

{% set filters = 'param1=="value"ANDparam2!="value2"' %}

where:

  • param1=="value" is a filter that includes (==) the value of param1
  • param2!="value2" is a filter that excludes (!=) the value2 of param2
  • AND combines the two filters
  • set filters saves the entire definition to the filter variable.

Now, filters can be added to the campaign’s filters or elastic filters by using the following attributes of the recommendation insert:

  • additionalFilters/additionalElasticFilters store your filters.
  • filtersJoiner/elasticFiltersJoiner set the logic:
    • REPLACE replaces the campaign’s filters with your filters.
    • AND matches if both your filters and the campaign filters are met.
    • OR matches if at least one of the filters is met.

Example: add to filters

This example adds the filters defined by set filters to the campaign’s filters:

{% set filters = 'param=="value"' %}
{% recommendations3 campaignId=campaign-hash additionalFilters=filters filtersJoiner=AND %}
    {{ recommended_products3 }}
{% endrecommendations3 %}

Example: add to elastic filters

This example adds the filters defined by set filters to the campaign’s elastic filters: 

{% set filters = 'param=="value"' %}
{% recommendations3 campaignId=campaign-hash additionalElasticFilters=filters elasticFiltersJoiner=AND %}
    {{ recommended_products3 }}
{% endrecommendations3 %}

Example: replace filter

This example generates recommendations limited to items from the Women>Dresses category. The original campaign’s filter is replaced.

Input

{% set filters = 'category=="Women>Dresses"' %}
{% recommendations3 campaignId=T5gNrNlMFC57 additionalFilters=filters filtersJoiner=REPLACE %}
     {% for p in recommended_products3 %}
            <li data-snr-ai-product-id="{{p.itemId}}">
            <a class="snrs-AI--item-link" href="{{p.link}}" title="{{p.title}}">
                <img src="{{ p.imageLink }}" class="products-slider__item-image snrAI-product-image snrAI-product-image-{{p.itemId}}" width="90" alt="{{p.title}}" id="snrAI-image-{{p.itemId}}">
                <h3 class="snrs-AI-product--product-name">
                  <span class="snrs-AI-product--name-first">{{p.title}}</span>
                </h3>
                <span class="snrs-AI-product--season">{{p.attributes.season}}</span>
            </a>
            </li>
        {% endfor %}
{% endrecommendations3 %}

Output

<div class="snrs-AI--banner" style="height: auto;">
    <div class="snrs-AI--slider">
        <div class="snrs-AI--products-slider">
            <ul>
                <li data-snr-ai-product-id="000097">
                    <a class="snrs-AI--item-link"
                        href="https://example.com/dresses/dress-alla"
                        title="Dresse Alla">
                        <img src="https://example.com/dresses/dress-alla_250x200w50.jpg"
                            class="products-slider__item-image snrAI-product-image snrAI-product-image-000097"
                            width="90" alt="Dresse Alla" id="snrAI-image-000097">
                        <h3 class="snrs-AI-product--product-name">
                            <span class="snrs-AI-product--name-first">Dresse Alla</span>
                        </h3>
                        <span class="snrs-AI-product--season">SUMMER</span>
                    </a>
                </li>
                <li>...</li>
                <li>...</li>
                <li>...</li>
                <li>...</li>
            </ul>
        </div>
    </div>
</div>

Open Graph meta tags in filters

You can insert the value of an OG tag into your filters.

Syntax

{% set additionalParam = metric_additional_params["property_name"] %} // stores value of OG tag
{% set filters = 'param=="' + additionalParam +'"' %} // adds value of OG tag to your filter

Example

The following example of a recommendation on a category page replaces the campaign’s filter with a filter based on OG tags.

Input

{% set season = metric_additional_params["product:season"] %}
{% set filters = 'attributes.season=="' + season +'"' %}
{% recommendations3 campaignId=T5gNrNlMFC57 additionalFilters=filters filtersJoiner=REPLACE %}
     {% for p in recommended_products3 %}
            <li data-snr-ai-product-id="{{p.itemId}}">
            <a class="snrs-AI--item-link" href="{{p.link}}" title="{{p.title}}">
                <img src="{{ p.imageLink }}" class="products-slider__item-image snrAI-product-image snrAI-product-image-{{p.itemId}}" width="90" alt="{{p.title}}" id="snrAI-image-{{p.itemId}}">
                <h3 class="snrs-AI-product--product-name">
                  <span class="snrs-AI-product--name-first">{{p.title}}</span>
                </h3>
                <span class="snrs-AI-product--season">{{p.attributes.season}}</span>
            </a>
            </li>
        {% endfor %}
{% endrecommendations3 %}

Output

<div class="snrs-AI--banner" style="height: auto;">
    <div class="snrs-AI--slider">
        <div class="snrs-AI--products-slider">
            <ul>
                <li data-snr-ai-product-id="000097">
                    <a class="snrs-AI--item-link"
                        href="https://example.com/dresses/dress-alla"
                        title="Dresse Alla">
                        <img src="https://example.com/dresses/dress-alla_250x200w50.jpg"
                            class="products-slider__item-image snrAI-product-image snrAI-product-image-000097"
                            width="90" alt="Dresse Alla" id="snrAI-image-000097">
                        <h3 class="snrs-AI-product--product-name">
                            <span class="snrs-AI-product--name-first">Dresse Alla</span>
                        </h3>
                        <span class="snrs-AI-product--season">SUMMER</span>
                    </a>
                </li>
                <li>...</li>
                <li>...</li>
                <li>...</li>
                <li>...</li>
            </ul>
        </div>
    </div>
</div>
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