Dynamic products catalog

Synerise allows you to automatically build your product catalog based on specific <meta> tag values included in your page source.

Take a look at the following example:

<!-- "product" is the mandatory og:type for use with dynamic products catalog -->
<meta property="og:type" content="product">

<!-- the mandatory unique product ID, the Stock Keeping Unit (SKU), must be the same as the one sent to the cart/basket -->
<meta property="product:retailer_part_no" content="112233">

<!-- a product's photo -->
<meta property="og:image" content="https://example.com/photo/product_image.jpg">

<meta property="og:title" content="product_name">
<meta property="og:site_name" content="Example Site">
<meta property="og:url" content="https://example.com/product_site.html">

<!-- multiple categories are allowed -->
<meta property="product:category" content="category1_name">
<meta property="product:category" content="category2_name">

<meta property="product:price:amount" content="1,000.00">
<meta property="product:sale_price:amount" content="800.00" />
<meta property="product:original_price:amount" content="1,000.00">

Warning: Og:tags must be implemented in the structure of the HTML document in the head section of a product card. Tags must be placed at the very beginning of the page, so that they load before the Synerise SDK tracker loads.

When the SDK is initialized, a page visit event that includes information from the tags is sent to the Synerise platform, where it is automatically stored in a special catalog.

Tip: You can add custom information that you want to keep in the catalog.

<meta property="product:customName1" content="customValue1">
<meta property="product:customName2" content="customValue1">
<meta property="product:customName3" content="customValue1">

Using the inserts mechanism, you can refer to a catalog and retrieve all information contained in it.

You can find out more about og:tags on the Open Graph website.

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