Introduction to AI Search

The Synerise AI Search Engine is a powerful tool that can boost the search results relevancy on your website to the next level. There are numerous ways to improve your customers’ experience as well as shorten the path to conversion, from the basic search configuration, through synonyms, ending on query rules. The search engine can also detect typos and perform a search for the corrected query.

Benefits


  • Higher conversion
  • Increased revenue
  • Strengthened relationship with your customers
  • Shortened customers’ path to conversion
  • Enhanced searching experience
  • Gather more information about your customers’ behavior
  • No-code optimization
  • Personalized search results
  • Ability to monetize product boosting

About search engine


The search engine is based on indices to speed up the search process. Indices are built from the provided item feeds or catalogs. Every index has a couple of configurable settings. One of them are searchable attributes. These are the attributes that the search will consider when comparing the user’s query to find matching items. The closer the match, the higher the score for that item. The items are returned in the search results in order from highest score to lowest score.

The search engine is capable of handling typos. It can detect a typo and still conduct a search for the proper query. This lets users handle a typo in a user-friendly way, for example by displaying a “Did you mean t-shirt” communicate to the customer, if the customer searched for t-shrt.

Each search type can be personalized, which means that the results can always be adjusted to the taste of the individual customer (described in the search setup procedure).

Search types


AI Search engine enables several types of search.

When a request is made with a query parameter, a full-text-search can be conducted. Read more about implementation.

The search engine also has an in-built option of autocompleting the searched query. This means that with every keystroke, it can predict what a customer is entering into the search. Read more about implementation.

Visual search allows customers to find exactly what they search for by using an image instead of trying to describe the product in the right way. It significantly shortens the path to conversion and improves the customer experience. By uploading an image, or a link to an image, the customer can find visually similar items in your inventory.

Note: The visual search’s performance is best when packshots are included in the item feed or catalog. To further enhance the performance of the visual search, add more images that accurately represent the item, to the item feed or catalog.

Listing

In order to retrieve a list of products, send a search request with no query. The listing can be filtered by any given attribute, included in the items catalog. This means you can create, for example, a list of products filtered to a specific brand and sorted by color and price. You can utilize this feature to create brand or category pages. Moreover, the listing can be personalized, meaning the items returned will be sorted so that the items returned first will fit the customers preferences. The personalized listing is sorted in a different way for each customer, based on their interaction with your business.

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