Expressions allow you to create your own indicators based on mathematical formulas or calculations for both clients and events and use them as custom attributes. Expressions for events work as event attributes while expressions for customers work as customer attributes.

Business benefits

  • Expressions are a great tool for building loyalty programs and scoring structures. Expressions for attributes will perform perfectly well in this role. Thanks to this, you can award points and bonuses to your clients if they perform a specific action.

  • Expressions are helpful with building custom client attributes which values are calculated in real time.