Event parameter value

In Synerise an event is an element that is widely used in the Analytics module. Events are all actions and occurrences within your website or mobile application done by a customer, e.g. a page visit, adding a product to a cart, etc. On the basis of events, you can prepare pieces of analytics that can measure various parameters and in order to prepare them, you need to specify value of the event.

You can define three types of values:

• Text
• Value (it is either an attribute or tag chosen from a dropdown list)
• Dynamic key

Localization in the application

• in Profile filters
• in Analytics module (funnels, segmentation, trends, metrics, aggregates, dashboard)
• in Automation module

Text

1. Choose the event parameter.
2. Define the operator. Possible options to choose from:
   • Date - It’s connected with time; once you choose this parameter, you need to describe the date it refers to. Available options: Less than/more than
   • Number - It refers to numerical values. Available options: Less than, more than, less or equal to, more or equal to.
   • String - It refers to sequence of signs (letters, numbers, special characters). Available options: Equal, not equal, contain, not contain, starts with, ends with, regular expression, in, not in.
   • Boolean - You may use this operator to define if a specific event exists or use it as an exclusion. Available options: is true, is false
   • Array - You can describe the parameter value as an array (many values of one parameter separated by commas).
3. Type the value of the IP in the form of a text string. If you want to change the type of value double-click the icon.

Value

1. Choose the event parameter.

2. Define the logical operator. Possible options to choose from:

   • Date - It’s connected with time; once you choose this parameter, you need to describe the date it refers to. Available options: Less than/more than
   • Number - It refers to numerical values. Available options: Less than, more than, less or equal to, more or equal to.
   • String - It refers to sequence of signs (letters, numbers, special characters). Available options: Equal, not equal, contain, not contain, starts with, ends with, regular expression, in, not in.
   • Boolean - You may use this operator to define if a specific event exists or use it as an exclusion. Available options: is true, is false
   • Array - You can describe the parameter value as an array (many values of one parameter separated by commas).

3. Choose the type of the value from the dropdown list (it can be an attribute or a tag). If you want to change the type of value double-click the icon.

Dynamic key

Dynamic key enables you to create a piece of analytics dedicated to particular customer or product.

1. Choose the event parameter.

2. Define the operator. Possible options to choose from:

   • Date - It’s connected with time; once you choose this parameter, you need to describe the date it refers to. Available options: Less than/more than
   • Number - It refers to numerical values. Available options: Less than, more than, less or equal to, more or equal to.
   • String - It refers to sequence of signs (letters, numbers, special characters). Available options: Equal, not equal, contain, not contain, starts with, ends with, regular expression, in, not in.
   • Boolean - You may use this operator to define if a specific event exists or use it as an exclusion. Available options: is true, is false
   • Array - You can describe the parameter value as an array (many values of one parameter separated by commas).

3. In the first field you need to write an event parameter you have chosen and in the second field enter the value of the event. If you want to change the type of value double-click the icon.

Example of use

If you want to count how many times a particular product was bought, you need to create a metrics

To do so, go to Analytics > Metrics > New metrics

Choose an event product.buy which describes an action when a product is bought by a customer. Then you need to define which product you want to analyze. This event may have several parameters, however, in this case, you need an ID of the product (in this case its sku), because you want to count how many times a particular product was bought.

Then you need to determine the value of event parameter, in other words, point the exact product. You need to introduce a dynamic key. To do so, double-click the icon next to the text field (1).

In the section dynamic key, type the event parameter (in this case it will be sku because the ID of the product is defined this way) and as a value paste product ID.