A report is a visual presentation of data aspects contained in metrics. Each parameter ( for example, event parameter, customer attribute or expression) analyzed in metrics can be presented in reports as a dimension in a report. Reports can take the form of a bar or line chart and a table. The reports present the top and last values (for example, top 10 products added to cart or last 5 bought products). Analytical reports are a basic feature in Business Intelligence-class systems.

Business benefits

  • Increased understanding of risks and opportunities
  • Reduced costs
  • Improved efficiency
  • Anticipating customer behavior
  • Aid in planning marketing campaigns


A tracking code implemented into the website.

Report example

Report example