Introduction to Sankey Diagrams

Sankey Diagrams in Synerise allow users to reconstruct the flow of customer actions before or after an occurrence of a particular event. Using an event as a reference point, users create diagrams that present steps to get the answers to questions such as “how much?” and “how is it connected with each other?”.

Benefits


  • Personalize the user experience on the website.
  • Minimize the number of steps to conversion.
  • Verify the most popular conversion paths and their soft spots.

Requirements


A tracking code implemented into the website.

Sankey diagram example


Sankey chart preview
Sankey diagram preview
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