Events

Events are customer activities on the website

Introduction to events

Apart from tracking default activities on your website, you can add your own

Event definitions

Supplement events with additional parameters

Event parameters and enrichment

Learn how to enable authentication of customer activity tracking

Event authentication settings

Learn how to import custom events and transactions

Importing custom events and transactions

Synerise event reference

• Event list

  A condensed list of all default events

• Common event parameters

  These parameters may exist in all events

• Prediction events

  Events generated by AI predictions

• Search events

  Events generated by the search engine and search result interactions

• Profile events

  Events related to profile management and loyalty points

• Transactions, cart, and favorites events

  Events related to purchases and interactions with items

• Loyalty events

  Events related to loyalty programs and promotions

• Automation events

  Events related to the progress of a profile in a journey

• Email events

  Events generated by email communication campaigns

• Web push events

  Events generated by web push communication

• Dynamic content events

  Events generated by interactions with Dynamic Content campaigns

• SMS events

  Events generated by SMS communication campaigns

• Mobile campaign events

  Events generated by screen views, mobile banners, and walkthrough campaigns

• Mobile push events

  Events generated by mobile push communication

• In-app messaging events

  Events generated by in-app messaging campaigns

• Recommendation events

  Events generated by recommendations and interactions with them

• Website and app interaction events

  Events generated by website and mobile application activity