Delay node

In order to have customers wait for some time before passing through the subsequent step in the workflow, you can use the Delay node.

Node configuration

1. Click the icon on the node after which you want to have the Delay node.
   Result: A dropdown list opens.
2. From the dropdown list, select Delay.
3. Click the pencil icon to go to the node settings.
   Result: A pop-up opens.
4. Define how long the customers are put on hold between steps.
5. If

   If you want to monitor the entries into this step, switch the Track datapoints toggle on. As a result, events related to the movement between nodes (automation.clientPathStep) will be available in the Analytics module to use. These events (automation.clientPathStep, automation.clientEndStep, automation.startPath) are displayed on the activity list on the profile card regardless of the configuration of this option.

6. To confirm the settings, click Apply.

Example of use

This workflow sends an email containing products added to the cart as a result of not purchasing them.

1. It starts with the Profile Event trigger node. In the settings of the trigger, select the product.addToCart event.
2. As the next step of the workflow, add the Delay node and set it to 5 hours.
3. Add the Profile Filter node and create a segmentation which checks whether the customer made a purchase while being on hold for 5 hours.
4. If a customer didn’t make a purchase, the system sends emails with products from the cart. If a customer did buy the products, they won’t continue the workflow.
5. When the email is sent, the workflow is completed.