Introduction to promotions
Promotions allows you to introduce a system of awarding and spending loyalty points so your customers can use them and purchase your products.
A great advantage of this tool is its flexibility - you can adjust all the options in a promotion according to your needs.
Prerequisites
- Implement a tracking code in the website.
- Integrate with SDK - if you want to distribute promotions through documents and screen views.
- Import a product feed into Synerise.
- Optionally, import a list of stores to the Catalogs module.
- Depending on the integration option, create a promotion in your point of sale.
Integrating promotions with your store
The list below describes three possible ways of implementing Synerise promotions
Loyalty engine
- The possibility to assign promotions to customers (selecting audience, defining the items covered in the promotion, stores where the promotion is active, activity time)
Important: The promotion must be also created in the point of sales.
- Synerise sends the ID of the promotion to the point of sales (POS) and the POS calculates the amount to be deducted from the prices according to the logic defined in the promotion
- Receiving information about activation of a promotion and its redemption
- Collecting loyalty points by Synerise
- Logic is implemented through API
Loyalty engine & Content Management System
- The possibility to assign promotions to customers (selecting audience, defining the items covered in the promotion, stores where the promotion is active, activity time)
Important: The promotion must be also created in the POS.
- Synerise sends the ID of the promotion to the POS and the POS calculates the amount to be deducted from the prices according to the logic defined in the promotion
- Receiving information about activation of a promotion and its redemption
- Collecting loyalty points by Synerise
- Logic is implemented through API
- Distributing promotions through Documents and Screen views (screen views let users point the documents to be displayed for selected audiences).
Loyalty engine, Promotion engine & Content Management System
- The possibility to assign promotions to customers (selecting audience, defining the items covered in the promotion, stores where the promotion is active, activity time)
- Collecting loyalty points by Synerise
- Receiving information about activation of a promotion and its redemption
- Acts as promotion engine where POS sends the basket items to Synerise, Synerise calculates the final value of the basket (applying the promotions according to the logic which is unavailable for the POS) and sends back recalculated values
- Distributing promotions through Documents and Screen views (screen views let users point the documents to be displayed for selected audiences).
Promotion types
You can create promotions for:
Benefits
- Gain new ways of engaging the customers.
- Gain new opportunities for communication with the customers.
- Win the loyalty of your customers.
- Upsell and cross-sell products to increase sales.
- Develop a promotion calendar to focus on promotions relevant to the season.
- Test new ideas and products.
- Grow revenue.
