Managing item catalogs

There are two ways to import an item feed to Synerise:

Important: An item may represent a product, an article, a movie for VOD, an entry in documentation, and so on.
  1. Create a catalog, prepare an XML file, and set the automatic import of the feed to a catalog (the imported element is later referred to as an item catalog).
  2. Import Google Merchant feed.
WARNING: We recommend using Google Merchant XML instead of XML files due to the size limits (an XML file cannot exceed 10 MB).

Requirements for item catalogs


  • The name of the item catalog must be an alphanumeric string without any special characters nor whitespaces, following this regex pattern: [a-zA-Z0-9]*.

  • Item attribute names must be an alphanumeric string without whitespaces, following this regex pattern [-_a-zA-Z0-9]*.

  • Item attribute string values must be alphanumeric. They can’t contain following characters:

    • " - quotation mark
    • ' - inverted comma
    • . - dot
    • , - comma
    • space or any white character

    Therefore, is forbidden and you should rather use camelCase: complexName (preferred) or underscore format: complex_name.

  • Synerise accepts any properly formatted JSON which contains itemId and with proper key names. Later, item attributes are being returned by the API without changing or parsing values, which also applies to HTML/XML tags as values. You should handle the raw data retrieved from API in a way that will avoid the risk of XSS attack.

  • Attribute names are case sensitive.


The format of an item is a JSON. Each object represents an item with its attributes, for instance:

    "itemId": "Xa34ad",
    "intAttribute": 5,
    "floatAttribute": 2.5124,
    "stringAttribute": "asfdqw",
    "timestampAttribute": 1356846157,
    "booleanAttribute": true,
    "arrayOfStringsAttribute": ["A", "B", "C"],
    "nestedObject": {
        "a": 1,
        "b": "value"
    "nestedObjectsArray": [
            "x": "y"

Accepted values of attributes

  • string: "foo"
  • integer: 12
  • float: 12.34
  • boolean: true/false
  • nested objects: { "sub": { "a1": "v1", "a2": "v2" } }
  • array (of strings, integers, floats, booleans, nested objects, arrays): ["foo", "bar"]
  • timestamp: should be formatted as Unix timestamp, for example, 1356846157
  • date: string dates are not interpreted/parsed - you should add a field which is formatted as a timestamp

Unique identifier

Each item (each JSON document) must contain an itemId field which is a reserved key used as a unique item identifier. Its value type must be a string and it’s case sensitive. As itemId is an item identifier it is specially treated:

  • It is always returned by search API
  • It is always returned by recommendations API
  • Events (especially page.visit and transaction.charge) should contain matching itemID

Special field

category is a special attribute which is used to define the hierarchy of categories which an item belongs to. It must have the following format:

X > Y > Z

Where X is a top level category and Z is the lowest category level. For example, Electronics > Phone and Smartphones > Smartphones. Category levels should be joined with > (literally space>space). When you have an item which belongs to more than one category, you can pass the additionalCategories field in the following format:

"additionalCategories": ["A > B > C", "D > E > F"]

Both category and additionalCategories are used when you filter by categories.

Requirements for Google Merchant

  • Build your feed according to Google Merchant Center Help recommendations. Synerise supports the tags described there.

  • In the XML Prologue, define two namespaces as follows: "xmlns:g="" xmlns:c=""

  • All tags that are defined by Google Merchant Center Help must be preceded with a g: prefix. The only tags that do not use the prefix are: <title>, <name> and <link>, and your custom tags that are not defined by Google Merchant Center Help.

  • The list of the obligatory tags (written in angle brackets):

    • g:id
    • title
    • g:availability
    • g:product_type
    • g:price
    • link
    • g:image_link
WARNING: It is important to have consistent item ID in the page.view events, transactional events and in the feed, otherwise the recommendation frame will not display them at all or the system will not register the purchase and/or it won’t be counted towards revenue.
Important: XML feeds are converted into item catalog format with default as a catalog name.

Feeds which are in Google Merchant XML format are automatically transformed into items format according to following rules:

Click to see the table

Google Merchant JSON attribute remarks
additional_image_links additionalImageLinks Array of strings
additional_product_types additionalCategories Array of strings
adult adult String
availability: String availability: Boolean true ~ 'in stock', 'preorder'; false ~ 'out of stock'
brand brand String
channel channel String
color color If an item has more than one color, they must be separated with `/`. The colors are converted into the `colors` array (see next row).
- colors Array of strings, contains parsed values of "color", `XML.color.split('/')`
condition condition String
content_language contentLanguage String
custom_attributes attributes.attributeName All elements from custom_attributes column are mapped into attributes object and placed on a top level i.e.: {"(fason,text,,Chusta)","(model,text,,Tortona)","(additionalPrice,text,,\"43.99 PLN\")"} All elements from custom_attributes column are mapped into:
"attributes": {
	"fason": "Scarf",    
	"model": "Tortona",    
	"additionalPrice": {
		"value": 43.99,
		"currency": "PLN”
custom_groups attributes.groupName All elements from custom_groups column are mapped into attributes
object and placed as objects with the same name on a top level.
All elements from a particular group are then moved into newly
created objects in a same fashion as custom_attributes i.e.:

custom_groups: {"(\"{\"\"(process_type,text,,SALE_OF_GOODS)\"\",\"\"(market,text,,b2c)\"\"}\",synerise_filtering)","(\"{\"\"(Rodzaj,text,,book)\"\"}\",Rodzaj_Etui)"}
will be mapped into:
"attributes": {
	"synerise_filtering": {
		"process_type": "SALE_OF_GOODS",
		"market": "b2c"
	"Rodzaj_Etui": {




"customLabel": {
"1": "value1",
"2": "value2"
description description String
gender gender String
google_product_category googleProductCategory String - joined with ' > ' so i.e. 'X > Y > Z'
gtin gtin String
image_link imageLink String
item_group_id itemGroupId String
kind kind String
link link String
offer_id itemId
price_currency price.currency 'price': {'currency': 'PLN', 'value': 849.00}
price_value price.value 'price': {'currency': 'PLN', 'value': 849.00}
- effectivePrice Number, if (XML.sale_price isDefined) XML.sale_price else XML.price
- discountAmount Number, XML.price - calculated.effectivePrice
- discount (XML.price - effectivePrice) / price if price <> 0 else 0
product_type category
sale_price_currency salePrice.currency 'salePrice': {'currency': 'PLN', 'value': 849.00}
sale_price_value salePrice.value 'salePrice': {'currency': 'PLN', 'value': 849.00}
sizes sizes Array of strings
target_country targetCountry String
title title String


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Thank you for helping improve out documentation. If you need help or have any questions, please consider contacting support.