Recommendation types

Below you can find a list of recommendation types you can create in Synerise:

  • Cross-sell - This type of recommendation lets you offer complementary items to the ones customers are viewing and at the same time, encourage them to add more items to their shopping carts.
  • Similar items - The recommendations of this type are prepared on the basis of information included in the feed.
  • Cart recommendations - This type of recommendations allow you to create offers on the basis of the items your customers have added to the cart. The offers are prepared individually for each user, so each of them receive a unique offer adjusted to their preferences.
  • Personalized recommendations - This type of recommendation is based on the customers’ purchase preferences and behavioral profile.
  • Visual similarity - This type of recommendation that contains items which look similar (regarding shapes, colors, styles, etc.). The recommendations of this type are prepared on the basis of information included in the feed. The module associates items which are alike.
  • Last seen - This type of recommendation consists of the items which the customer has already seen.
  • Top items - This type of recommendation lets you select items on the basis of a given category to the recommendation offer. A good example of such category is sold items value in the last 30 days. Because the chosen category determines which items will be included in the recommendation offer, then it will be supplemented with a specific number of items which were sold by the highest price during the last 30 days.

Below, you can find the table that shows how recommendation is generated (the source and context needed):

Scenario AI engine Metric based
Client
context
Item
context
Multiple
items context
No context
Personalized Green checkmark Green checkmark
Similar
items
Green checkmark Green checkmark
Visual
similarity
Green checkmark Green checkmark
Cross-sell Green checkmark Green checkmark
Cart
recommendations
Green checkmark Green checkmark
Last seen Green checkmark Green checkmark
Top items Green checkmark Green checkmark

Application of recommendations


The table below presents the application of recommendation types in business scenarios:

Scenario Personalized Similar
items
Visual
similarity
Cross-sell Cart
recommendations
Last seen Top
items
Home page Green checkmark Green checkmark Green checkmark
Category/
brand page
Green checkmark Green checkmark Green checkmark
Product page Green checkmark Green checkmark Green checkmark Green checkmark Green checkmark Green checkmark
Add to cart Green checkmark Green checkmark Green checkmark Green checkmark
Checkout Green checkmark Green checkmark Green checkmark Green checkmark
Zero search
results
Green checkmark Green checkmark Green checkmark
Post-purchase Green checkmark Green checkmark Green checkmark Green checkmark

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