A profile is the collection of all information about an entity (for example, a customer, a company) gathered by the application. Along with personal information, the profile presents the whole record of activity in the context of the application and your website, such as the list of events (a page visit, adding a product to the cart, and so on) or the analytical segments the profile belongs to. Moreover, it’s a place where you can perform certain actions: send a message, manually generate an event for a customer, add tags, and so on.
All basic information, such as the name of the profile and its ID, can be found on the upper left side.
Personal information includes the birthday, location of the user, the phone number, the email address, and more. The scope of information depends on you and the way you collect data about the visitors to your website.
Below the personal information, you can find tags assigned to a profile. You can add them manually on the profile or you can add them while importing the profiles to the Synerise portal.
Tags allow you to mark profiles and you can filter them. The consistent usage of tags will let you keep order in profiles and segment the database. You can find the list of all tags assigned to customers in Assets > Customer Tags.
The activity contains the history of events which occurred in the context of a profile. By clicking a single event, you can view its details.
An event describes either an activity perfomerd by an individual (for example, visit to a website, submitting a form, adding an item to the cart, starting the workflow, and so on) or an activity performed for the individual (for example, sending an email/SMS/mobile push/web push, displaying dynamic content, and so on).
In this section of the profile, you can generate an event for an individual manually. You can find the instruction here.
You can send any type of message to a person directly from a profile.
- an email, you must configure a sending account
- a SMS, you must configure sending account
- a web push notification, you must integrate with Firebase and enable web push notifications in Synerise
After sending any type of message, an event is generated on the list of activities. However, it won’t be visible on the list in the Communication module.
You can add a note to a profile, if there is a non-standard piece of information about this person to be saved.
A profile contains predefined statistics about transactions, email messages, web push notifications, mobile push communication, and display of dynamic content.
You can create a dashboard (in the Analytics module) and add it to the profile.
The profile contains a list of analyses that are calculated for every individual customer such as aggregates and expressions. If you create an aggregate, expression or a segmentation a particlar customer falls into, it will be displayed on the profile, only if you mark it to be displayed in the profiles.