What is email campaigns funnel?
A list of activities in a specific order: message.send, newsletter.open and newsletter.click
- Checking the effectiveness of an email campaign
- Comparing the individual stages of the funnel
How it is configured?
To build the funnel we use three event in three steps First of all, we check how many people received the email (event message.send) Secondly, how many people opened the email (event newsletter.open) Thirdly, how many people clicked on the email (event newsletter.click)