Email campaigns

What is email campaigns funnel?

A list of activities in a specific order: message.send, newsletter.open and newsletter.click

Business benefits


  • Checking the effectiveness of an email campaign
  • Comparing the individual stages of the funnel

How it is configured?


To build the funnel we use three event in three steps First of all, we check how many people received the email (event message.send) Secondly, how many people opened the email (event newsletter.open) Thirdly, how many people clicked on the email (event newsletter.click) Screenshot from the Synerise analytics module presenting configuration of funnel

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