Web push campaigns

What is email campaigns funnel?


A list of activities in a specific order: webpush.send, webpush.show and webpush.click

Business benefits


  • Checking the effectiveness of a webpush campaign
  • Comparing the individual stages of the funnel

How it is configured?


To build the funnel we use three event in three steps First of all, we check how many people received the webpush (event webpush.send) Secondly, how many people saw the webpush (event webpush.show) Thirdly, how many people clicked on the webpush (event webpush.click) Screenshot from the Synerise analytics module presenting configuration of funnel

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