AI recommendation campaign revenue
What is AI recommendation campaign revenue?
The sum of completed transactions value with the participation of AI campaigns.
Business benefits
- Quickly count revenue generated by AI recommendation campaign
- Monitor KPI of recommendation based campaigns
- Results of metrics are shown as a value.
- You can use this predefined metric in combination with other analytics
How do we count revenue?
The revenue is assigned to recommendation campaign if a customer made a transaction within 24 hours after clicking on recommended campaign.
How it is configured?
To build the metric we use the transaction.charge event with the SUM aggregate along with the $totalamount parameter:
In order to narrow the revenue to only those customers who have clicked the recommendation campaign, we setup a client filter in which we define a funnel in two steps:
-
Page.visit after click on recommendation - we define this by adding parameter to the link in AI campaign click (page visit contain snrai_campaign )
-
Transaction.charge with no further parameters
Note: The funnel is completed within 24 hours.
