Average cart value with AI recommendations


What is average cart value with AI recommendations?


This predefined analytics will provide you with the information about the average value of cart that includes products recommended by the AI system.

Business benefits


  • Quickly count of average cart value generated by AI recommendation campaign
  • Monitor KPI of recommendation based campaigns
  • Results of metrics are shown as a value.
  • You can use this predefined metric in combination with other analytics

How do we count revenue?


The average cart value is assigned to recommendation campaign if the customer clicks on recommendations

How it is configured?


To build the metric we use the transaction.charge event with the AVG aggregate along with the $totalamount parameter: Screenshot from the Synerise analytics module presenting configuration of metric

We set up a client filter in which we define customers who clicked on recommendations.

Page.visit after click on recommendation - we define this by adding a parameter to the link in AI campaign click (page visit contain snrai_campaign)

Screenshot from the Synerise analytics module presenting configuration of client filter

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