Total revenue excluding AI campaigns


What is total revenue with exclusion of AI campaigns?


This predefined analytics will count the sum of completed transactions. These calculations, however, will exclude the campaigns with product recommendations offered on the basis of the AI system.

Business benefits


  • Quickly count revenue with exclusion of AI recommendation campaign
  • Results of metrics are shown as a value.
  • You can use this predefined metric in combination with other analytics

How do we count revenue?


The revenue is assigned if a customer made a transaction within 24 hours without clicking on recommended campaign.

How it is configured?


To build the metric we use the transaction.charge event with the SUM aggregate along with the $totalamount parameter: Screenshot from the Synerise analytics module presenting configuration of metric

In order to narrow the revenue to only those customers who haven't clicked the recommendation campaign, we set up a client filter in which we define a funnel in two steps:

  1. Not matching- Page.visit after click on recommendation - we define this by adding parameter to the link in AI campaign click (page visit contain snrai_campaign )

  2. Page. visit and transaction.charge with no further parameters

Note: The funnel is completed within 24 hours.

Screenshot from the Synerise analytics module presenting configuration of client filter

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