Total revenue of web push campaigns

What is total Revenue of webpush campaigns?


The sum of completed transaction value with the participation of webpush campaigns.

Business benefits


  • Quickly count revenue of webpush campaigns
  • Results of metrics are shown as a value.
  • You can use this predefined metric in combination with other analytics

How do we count revenue?


The revenue is assigned if a customer made a transaction within 24 hours after clicking a webpush.

How it is configured?


To build the metric we use the transaction.charge event with the SUM aggregate along with the $totalamount parameter: Screenshot from the Synerise analytics module presenting configuration of metric

In order to narrow the revenue to only those customers who have clicked the webpush, we set up a client filter in which we define a funnel in two steps:

  1. Webpush.click without with no further parameters

  2. Transaction.charge with no further parameters

Note: The funnel is completed within 24 hours.

Screenshot from the Synerise analytics module presenting configuration of client filter

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