Total revenue of web push campaigns
What is total Revenue of webpush campaigns?
The sum of completed transaction value with the participation of webpush campaigns.
- Quickly count revenue of webpush campaigns
- Results of metrics are shown as a value.
- You can use this predefined metric in combination with other analytics
How do we count revenue?
The revenue is assigned if a customer made a transaction within 24 hours after clicking a webpush.
How it is configured?
To build the metric we use the transaction.charge event with the SUM aggregate along with the $totalamount parameter:
In order to narrow the revenue to only those customers who have clicked the webpush, we set up a client filter in which we define a funnel in two steps:
Webpush.click without with no further parameters
Transaction.charge with no further parameters