Active users


What is an active users?


In Synerise we use terms active or inactive users to indicate the user frequency of visits to the website.

Business benefits


  • Insight into frequency of website visits

How do we count active users?


Based on the previously created aggregate to which we set the appropriate values. In the parameter, we set the numbers of the number of views that we are interested in

How it is configured?


To build the segment we use for this a previously created aggregate based on the page.visit event. In the parameter, we set the numbers of the number of views that we are interested in.

Screenshot from the Synerise analytics module presenting configuration of segment

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