You can import data you have acquired in external platforms. The scope of import types covers: customers, product feed, transactional data, promotions, vouchers, and custom events. The process of importing data is slightly different for every type of import.

To import data to Synerise, make sure you:

  1. Prepare a file with data.
  2. Have an API key which allows you for this kind of activity.
  3. Learn about the import methods.

Synerise enables a backend synchronization of customers through API. This allows you to import and update customers based on the unique identifier which can be an email or a custom ID (such as unique number in your database).

Business benefits

  • The possibility to use AI module, prepare recommendations and adjust communication content and content on your website to customer preferences.
  • Extending the amount of data to gain even broader perspective.
  • Enlarging your customer database you gain in the external sources.
  • Importing information about past and current promotions.
  • Enriching your marketing activities with vouchers.


You must have permissions to import the data.