STEP 4 Predictions


Introduction


Predictions are a codeless AI-powered tool built on top of Synerise analytics to predict any type of event or action in a customer’s journey.

From this chapter you will learn:

Arrow down iconhow predictions work,

Arrow down iconwhere to find full predictions documentation.

Detailed information:

Requirements


The following list explains basic requirements necessary to start working with predictions:

  1. Enable the Predictions module. Decide which of the predictions types you would like to enable:
  2. Once the set-up is ready, it usually takes a few hours to initialize predictions on your workspace. Once the initialization is done, you can make your first prediction.
Detailed information:

Types of predictions


Synerise offers 3 types of predictions, described below.

Custom predictions


You can use the Custom prediction type to predict any type of event or customer’s action that can be calculated in an expression and produce a numerical or 1/0 (true/false) value. Here are a few examples of what you can predict:

  • Churn likelihood
  • Conversion
  • Open rate (OR)
  • Click-through rate (CTR)
  • Click-to-Open rate (CTOR)
  • Who will visit
  • Purchases from abandoned basket
Detailed information:

Lookalikes predictions


You can use Lookalikes for discovering new segments of customers, extending reach, picking the most promising new comers with regards to their similarity to your best customers. The list contains a few examples of what you can discover:

  • Segment of customers likely to convert to your yearly repeating marketing campaign
  • The best offline, fresh customers
  • Best customers in a specific location
  • And many more
Detailed information:

Propensity predictions


Propensity predictions let you evaluate how likely customers are to buy products with specific features, such as:

  • Brand
  • Category
  • Color
  • And many more
Detailed information:
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AI documentation
Learn more from Predictions documentation in Help Center.
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Use cases
Discover our use case base and check predictions cases.
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Certification
Reading those materials you are ready to gain your AI certificate.
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