STEP 1 Basic configuration of communication


In order to create any message, you need to configure the basic elements common for all campaign types described in a further part of this presentation.

Screenshot presenting configuration of communication

  1. Audience: where you define the recipients of the message (ex. segment of people who made a transaction last week)
  2. Content: where you define the content of message to the client
  3. Schedule: where you define when the message should be sent out
  4. Display settings: important in dynamic content, here you can specify how often and where your dynamic content should be displayed
  5. UTM & URL parameters: where you define parts of the URL that allow you to measure message results.
Detailed information:
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