STEP 3 Dynamic content


Dynamic content allows you to insert or modify HTML content on your web page. You can either modify HTML content (for example, some parts of a webpage directed to a specific segment of users) or insert new content – various kinds of campaigns, social proof, AI recommendations etc. This mechanism allows you to personalize your website for clients.

Dynamic content can be presented in two ways:

  1. as a web layer (popup)
  2. as an insert object (as an element placed on the website e.g. banner)

In the second case, you also need to define the specific place where the dynamic content will be shown – CSS or HTML selector.

Requirements


In order to create a dynamic content, you need to define a few elements:

  • audience of dynamic content
  • content (HTML + CSS + JS / inserts)
  • schedule
  • display settings

All of them you will find in dynamic content settings. Remember to define all of them!

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