Questions about analytics
Yes. If the funnel is already saved, you can change it anytime. After adding your changes, remember to save them.
You will find more information about funnels by following this link.
Funnels and segments are both connected with data gathered from customer activity. The main difference between them is that segments will present the number of users who have met specific conditions (e.g. all steps completed in a funnel) and funnels show you how many of them have met the conditions at a particular step.
The segments in Synerise are dynamic. If a user changes their location to another city or even a different country, they will be automatically removed from the segment. If they appear in the same city again, they will once again be added to the segment without any extra action needed.
Read more about geoanalytics here.