Questions about campaigns

Mobile campaigns

Can I send a push message with a product that was recently added to favorites?

Yes. If customers add a favorite product in the mobile application, but do not make a transaction, send them a mobile push with this product. If the mobile application supports deep linking, a simple push can direct the customer straight to the recently liked product.

How can I create a campaign for people who live in a specific location?

Synerise allows you to track customers in each channel and determine their geolocation. Using this information to create a segment, you can target a selected group of people. In order to receive a high response rate, target customers on the basis of categories of products they buy most ​on a given day.

Can I send a campaign that takes into account geolocation, context, and time of day?

Yes, you can create targeted campaigns for the most active customers living in a specific location, taking into account the context and the time of day. Let’s say that you want to carry out a loyalty campaign targeted at customers who shop more than three times a week. The platform allows you to easily create a segmentation of such a group, determining the average purchase value and the time of day when the purchase was made. Thanks to such specific targeting, customers can be reached with precise information that can help increase on-line turnover.​

You will find more information about mobile campaigns by following this link.

Web push

My website doesn’t support https, is that a problem?

Yes. Your site must fully support HTTPS. Your site must redirect all http:// requests to https:// requests.

How can I implement web push notifications?

The implementation of the Synerise JS SDK (instructions available here) is necessary to enable the Synerise web push service.

When will web push notifications be displayed?

Web push notifications won’t be displayed until the second visit.

If I have a marketing permission from a user, can I send that user web push notifications?

No. The web push agreement is a separate parameter in the customer’s profile. The customer must also accept web push notifications in their browser settings.

Do web push notifications display on mobile devices?

Yes, web push notifications display on mobile phones.

Can I indicate the place where the notification will be displayed?

No. The notification is sent by the browser’s engine. The area of display will depend on the operating system and the user’s browser.

What happens if a user clears browsing data from a device?

Clearing browsing data will not cancel permissions to send notifications. There are separate settings in the browser for this.

How do I unsubscribe from receiving web push notifications?

You can unsubscribe from notifications by changing the browser settings.


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