AI recommendations in blog posts

The role of blogs in influencing consumer purchase decisions is growing.

Blogging enables you to reach your target group in an easier way than other conventional marketing channels. Preparing articles connected with your offer you can promote your products or brand, attract an audience and establish you as an authority in the field.

If you have a blog with a lot of readers, there may be a great opportunity to boost revenue because you can implement recommended products below your blog posts or inside them and make it easier to find the products that engage readers.

Example of use - Retail industry

Challenge

Our client from the retail industry runs a popular blog. It covers numerous topics about footwear—how to choose the right size, how to buy shoes online, how to choose the right shoes for an outfit and so on. The clients decided to add recommended products to blog articles. To do this, they used the appropriate filters so that the products presented there matched the topics of the article.

So in the article on how to care for running shoes was complemented by a frame of shoe care products. In this case there are personalized recommendations narrowed down to the category of brushes and cleaners.

Screenshot presenting recommendation on an empty basket

Articles about choosing outdoor running shoes for specific terrains contained two frames:

  1. With best road racing shoes - bestsellers narrowed to the custom attribute “surface”, which assumed the value of “asphalt”

  2. With best trail racing shoes - bestsellers narrowed to the custom attribute “surface”, which assumed the value of “off-road”

Frames with products placed in blog articles are always supplemented with a “See more” button, which directs reader to a listing of products with the appropriate filters.

Screenshot presenting recommendation on an empty basket

Requirements

It is necessary to implement all the basic elements necessary for AI integration:

  • Synerise Tracking Code implemented on the website
  • Product feed
  • Transactional events
  • Implementing OG tags

How to do it

  1. Prepare an AI campaign with recommendations and use appropriate filters depending on which products you want to present.

  2. Prepare a dynamic content campaign that will display on the indicated blog article.

Read more

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