Targeted in-app campaign

Marketers nowadays need to work with a huge amount of data and use them to properly target their communication. AI targeting can help you better assign your messages to customers who can be interested in specific offer. In this way you avoid spending money on ineffective campaign and boost the level of your personalization.

In-app campaign lets you personalize communication directly for your app users. Using Synerise you are able to use product up-sell with contextual message in the mobile application. This way you can increase the amount of purchased products and promote them directly among users who meet specific conditions and who are your target group.

Screenshot presenting ai targeted in-app campaign

Example of use - Banking Industry

Challenge

A client from the banking industry based on specific segments, have prepared different onboarding in mobile app. The different information, offers and options was displayed to young clients, and different to companies.

We have increased the number of credit card applications through appropriate customer identification and by delivering the right message to the right customer segment. We can also direct communications based on whether the customer uses iOS or Android.

We have prepared personalized in-app messages and banners based on segmentation in the mobile application with the possibility of A/B tests.

Results

  • 320% increase in conversion rate
  • 51% increase in new credit cards inquires

How to do it

  1. First of all create the segments of customers, which you want to use in your campaign.

  2. Create personalized in-app message using our mobile campaign creator.

    To create onboarding you can use walkthrough campaign - great solution to inform customers about Onboarding (first time in app). You can also use first run message. It is displayed during the first visit in an app or right after an update.

  3. To test your content in the creator you can add A/B/X tests and create more than one message for specific segment to test your versions.

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