Birthday email with coupon

It is very really important to improve customer loyalty with special birthday coupons. On your customer’s special day you can send them a special code and at the same time reward yourself with a good chance of bigger sales for your online business.

Your customers will definitely have a positive reaction when you help to celebrate the occasion and having a gift in the form of discount will make them more likely to spend.

If you add automatic birthday emails into your loyalty program it will enable you to build more engaged and loyal customer base.


Example of use - Retail industry

A customer from the fashion industry had a loyalty club where users shared their date of birth. Based on this information, the company could prepare a birthday campaign. As a medium, they used email. Customers received an individual discount coupon on their birthday for 20% off on any product, valid for 14 days. The coupon was valid in both offline and online stores.

Screenshot presenting birthday coupon

Results

  • OR 12,16%
  • CTR 18,43%

Requirements

  • Synerise tracker
  • Configured email account
  • Import of customer base with birthdate in format YYYY-MM-DD
  • Import of code pools

How to do it

Prepare an automation that will consist of:

  1. Trigger repeat; which will start every day at the specified time

  2. Segment of people who have a birthday on a given day. To do this, select the birthdate attribute, in which you have the date of birth in the format YYYY-MM-DD and select:

    • Birthdate - match current day
    • Birthdate - match current month
    • Give the AND operator between these attributes

    Screenshot presenting coupon segment

  3. The action of sending an email; in which the rebate code will be sent

Tip: Set capping 1 for 1 year to avoid a situation in which the customers change their date of birth to get an additional discount twice or more.

Read more

This use case belongs to the following categories:

Challenges:

Features:

😕

We are sorry to hear that

Thank you for helping improve out documentation. If you need help or have any questions, please consider contacting support.

😉

Awesome!

Thank you for helping improve out documentation. If you need help or have any questions, please consider contacting support.