Reward for those who spent the most
Send discount information to customers who are currently shopping. Tell them that by increasing the cost of the cart, they can get an additional discount/free shipping. This may lead them to buy more products in order to take advantage of the promotion.
You can also remind them about the amount of money they still need to spend to use the discount. This information can be displayed, for example, in the form of a pop-up or dynamic content on the website.
It’s worth taking care of valuable leads and, for example, awarding them with certain distinctive perks in the form of a discount for subsequent purchases. This increases the loyalty of customers that have already bought several of your products.
How to do it
First of all create the segment of customers who have met the specific conditions (for example customers who spend the most).
Read more how to create segment.
Then create dynamic content campaign. Add there special discount and describe it. It can be connected with category they have viewed at least a few times.
If you want to display your discount in a pop-up or any different dynamic content on your website, you have to create it in the dynamic content module.