Discount for a product complementary to the product viewed

Personalized discount coupons can be an effective incentive to buy a product. They are a great tool that businesses frequently use successfully, helping them find new customers and encouraging more sales.

Properly directed, coupons can meet the client's needs and at the same time direct them towards the purchase of a specific type of product or brand.

Example of use - Home appliances industry

Challenge

A customer from the electronics and home appliances industry decided to encourage customers to buy equipment from a certain brand.

To start the promotion, the client prepared a discount coupon for a product complementary to another item from the same brand. The offer was personalized and addressed to users interested in buying this type of equipment. A customer who viewed various home projectors received after 5 minutes an email with a discount coupon for an electric screen with the purchase a projector of a given brand. The rebate code was valid during shopping in the online store and to use it the customer just had to enter the code in the appropriate place when making purchase.

Screenshot presenting discount for complementary product

Requirements

  • Synerise web SDK
  • OG tags implemented
  • Import of code pool
  • Email account configuration

How to do it

  1. Import the coupon pool from which the discount codes will be taken. Prepare an e-mail template that will be sent to the client and place the code in Jinjava in it, which will be responsible for collecting the coupon from the pool. Select the appropriate code pool from the inserts.

    Screenshot presenting discount for complementary product

  2. Prepare the automation that will start on the event of visiting the page with the given type of product. After visiting the product page there should be an appropriate delay, and then action - sending an email with a discount code.

    Screenshot presenting discount for complementary product

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This use case belongs to the following categories:

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