A good discount policy is key for every company. With this kind of strategy, it is important to manage costs and stay competitive. That is why it is so important to create discounts according to specific criteria.
Divide your customer base into groups according to the likelihood of conversion. Do not send discounts only to those who are most likely make a purchase, and do not send discounts to people who do not visit your site and are not interested in it.
Focus on intermediate groups that have some chances of making a purchase, but need to be activated. Offer them a discount that will encourage them to take advantage of the promotion.
How to do it
If you want to analyze customer behavior and automatically divide your database into segments based on the probability of the next purchase within a specific time, learn more about our AI attribution module.