Email with bestsellers

Sometimes your clients are not sure what they are looking for. Help them to decide by sending the best-selling products - promote them further in your campaigns. When people see the bestseller label on your product, they’ll feel more inclined to buy it over another product offering in the same category. It is called “purchase pressure.” Some buyers go straight to the bestseller list to see what is popular now.

You can promote your bestsellers among your customers. You can dynamically add to this email all bestsellers from all categories or just from specific category, often visited by customers.

Examples of use - Retail industry

Challenge

A client from the retail industry prepared a -20% campaign for the entire collection. Client have sent to 50% of the database an email only with information about the discount, the second part of the database received an email with a discount, and a few bestsellers. The email with bestsellers had better results.

Results

  • 2,3% CTR for email with bestsellers,
  • 1,8% CTR for email only with discount.

Screenshot presenting email with best selling items

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