Engaging banners on the mobile site

It is worth informing people who visit your site in the mobile version about your mobile app. Let them know that the application will significantly help them in the purchase process. In this way you can encourage them to download your app.

Users who visit a website using mobile devices or mobile browsers can have a banner displayed at the top of the page, informing them about the possibility of downloading the mobile application in the App Store. Based on the operating system, the banner will redirect the user to the App Store or Google Play.

Screenshot presenting how to encourage customers to download the app

Remember about benefits

In order to increase the number of application downloads, it is worth publishing a series of offers available only on mobile devices and encourage users to download the application.

Suggest appropriate benefits for downloading the application, for example:

  • Discounts,
  • Access to special offers,
  • The possibility of collecting loyalty points for every purchase in mobile app.

You can display personalized messages that offer an incentive to download the application to specific groups of customers who, for example, view a given product or category. You can inform them about a discount for this category available only on the mobile app.

You can display the mobile banners only in the mobile version of your website and add a button with a link to the app store where they will be able to download your app.

Screenshot presenting how to encourage customers to download the app

How to do it

  1. First of all create a mobile campaign which will be displayed only on mobile version of the website. Add the encouraging content and describe when and to which segment of customers it should be displayed. Remember to add there information about benefits from downloading your app (eg. discount).

  2. Remember to add the button which can redirect your users to the App store or Google Play.

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