Landing page collecting customers preferences

You can prepare a landing page that collects customer preferences (for example their favorite categories, products and so on). Then, based on their answers you can personalize products and offers that you send to them later. Thanks to this solution you can get to know them better and be able to communicate with them in personalized way.

Screenshot presenting personalized landing page

Example of use - Home appliances industry

Our client wanted to be prepare for Black Friday and be sure that their customers receive only offers that interest them. For this purpose, they prepared a landing page where the customer could choose his favorite product categories. As a result, thanks to segmentation, each customer would receive via email or web push only special Black Friday offers connected with those categories. Customers just had to provide an email address, so the landing page was also a great place to get new leads.

Results

  • ~1000000 landing page unique visits,
  • 10% conversion (percentage of unique form fillings to landing page visits),
  • ~55000 new customers identified after filling landing page form.

How to do it

  1. Prepare landing pages with the chosen product categories and dynamic form.

  2. Create segments which will take into account customers who have chosen specific categories on your landing page.

  3. If you collect the data about preferences, remember to send campaigns with information about promotions in specific categories to your segments. You can send them via email or use webpush campaigns.

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