Upselling is a great way to increase the value of your products and services.
This can be a very effective strategy, especially in the cosmetics industry. It is worth promoting a set of products if you want to boost the value of customer shopping carts. The crucial thing to remember is to create a connection with similar products that can be purchased as a set.
Example of use - Cosmetics industry
Our client from the cosmetics industry prepared a set of products that are frequently bought together. For this purpose, when the customer was on the selected product page, she received a popup saying that the collection could be purchased in a special set. The popup was visible only to users who had not added anything to their basket in the previous 30 minutes.
Also, it was linked with a landing page, where both products from the set were presented and could be added to the customer cart. In this way our client was able to encourage his customers to boost the value of their shopping carts.
- Synerise Tracker implemented
- OG tags implemented
How to do it
Prepare a segment of people who have not triggered the add to the cart event in the last 30 minutes.
Prepare a Dynamic Content campaign with a prepared banner creation, and specify in its display settings on which URLs the campaign should be displayed.
Send the campaign to created segment.