Personalized search on “no results” website

Your search engine should understand even poorly worded queries and return a good set of results. Don't let customers waste time on a No Results page.

If a customer types a phrase with a spelling mistake, you can display personalized results using our AI search engine. Instead of an empty Zero search page view, you may suggest products that the customer may be looking for.

Tip: For commonly used synonyms (for example “necklaces” and “pendants”) you can also create synonyms in Synerise.

Screenshot presenting personalized search on a website with no results

Example of use - Home appliances industry

A client from the Home Appliances industry wanted to start using personalized content after a search with no results. He had noticed that many customers make spelling mistakes and cannot find what they're looking for.

Results

  • 125,400 displays with recommended products, after entering a keyword with no search results,
  • 3,900 clicks on a products recommended in search,
  • 3,1% CTR.

Read more

  • Learn how to configure AI and how to implement search

This use case belongs to the following categories:

Challenges:

Features:

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