Dynamic pop-up with a discount
Be sure that your pop-up does not distract customers and is adapted to the context of the product category being viewed. The message can be based on their previous actions on the site and in specific channels. You can display a pop-up with a discount for a purchase in a previously viewed category. Discounts can be offered for any category after a number of views that you select.
You can send personalized pop-ups to visitors to your site that return regularly. Of course you can do it only if you will be able to recognize customers (based on ID or email address). Also, you can display it to people who spend a lot of time on a specific product page. If they hesitate and are not sure if they want to buy your product, a discount can encourage them to finish their purchase.
Read more about segmentation in Synerise. It will help you create segments of customers with specific characteristics.
Learn also how to create dynamic content.