Recommendations with products from specific brand

If a customer chooses a specific brand using the filter option, you can recommend similar products specifically from that brand. As the user has indicated what they are looking for, you will have a greater chance of gaining their interest in the recommendations that are displayed. The recommendations of this type are prepared on the basis of information included in the product feed.

Screenshot presenting recommendations of products from the same brand

Example of use - Retail industry

A client from the retail industry wanted to increase customer satisfaction and thus sell more products from specific brands.

When a customer used the brand filter on the product list, we implemented recommendations on the product page with items from the same brand as the product currently viewed by our customer.

Results

  • 4.35% CTR
  • 2,9% Conversion rate (the number of purchased products in relation to the number of clicks)

Read more

You can find above the complete guide which will show you how to configure your recommendations and implement them in your marketing activities.

This use case belongs to the following categories:

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