Recommendations with visually similar products

Display product recommendations for visually similar products. This type of recommendation aims at helping customers to make purchase decisions faster as they see products which look similar (regarding shapes, colors, styles, and so on).

Recommendations of this type are prepared on the basis of product images. The module associates products which are alike, helping your customers finalize their purchase decisions quicker and saving their time. You can narrow it down to similar products from a specific brand that the customer is currently browsing. Recommendations can also be displayed in the mobile application.

Screenshot presenting similar products recommendations

Example of use - Retail industry

A client from the Retail industry wanted to recommend similar products on the website based on visual similarity. It was presented to people who has used a “notify about availability” button because the product they wanted to buy was unavailable.

Results

  • CTR 15.62%,
  • Conversion rate 1,5% (number of products purchased to number of clicks),
  • 3% shares in profits.

Read more

Above you will find complete guide which will help you implement this solution in your marketing campaigns.

This use case belongs to the following categories:

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