Reward for loyal customers
A discount policy is important for every company. When companies are looking to boost their sales, one of the most common approaches they take is to offer a discount. More importantly, you need to assign the discount to right segment to be sure that your strategy is effective.
A good idea is to give discounts to active customers. Discounts to reward customers who are active help you build customer loyalty.
With this kind of strategy, it is important to decrease costs and stay competitive. That is why it is so important to create discounts according to specific criteria.
Show a discount to users who are the most active. It may be a kind of reward for their loyalty to your brand. Remember to tell them the reason behind the discount so that the user can feel special about their unique offer.
How to do it
First of all you should remember, if you want to display your dynamic campaign with a discount only to users who have met specific conditions, you have to create special segment.
If you want to display your discount or any special offer in a pop-up/dynamic box, you have to create them in dynamic content module.
Describe to which segment it should be displayed and when. Remember to set up a capping also to avoid the situation that it will be displayed many times a day for the same user.