A lot of purchases are made due to the recommendation heard from friends or people with similar preferences. People generally choose products that regularly sell out and get positive feedback.
That is why it is worth putting social proof on the product page to authenticate the fact that customers like a new product. Then the visitors to your website are more likely to buy a product that other customers are happy with. Social proof can shape our decisions and increase the sale.
We encourage you to add to the product page different types of social proof:
- number of products already purchased during specific range of time,
- number of people who have viewed this product during specific range of time,
- number of downloaded materials,
- stock availability.
Example of use - Automotive industry
The main goal of our client from the automotive industry was to increase the number of price lists downloaded on the pages of specific models.
We wanted to test the assumption that showing information about how many people have recently downloaded the price list of a given car model page will have a positive effect on conversions.
Using the social proof mechanism and displaying the right content to the right customer at the right time shows that the difference in conversion can be up to 4 times better in comparison to not displaying this information, which is also confirmed by the next iterations of the social proof mechanism.
How to do it
In Synerise you can choose from 4 types of social proofs:
- Watching with you,
- Somebody added this product to cart,
- Somebody bought this product,
- Stock availability.
For all types of social proof you can manipulate the time the message is visible for. It is also possible to define minimum number of interaction triggering pop-up. As for the other types of campaign you can limit appearance to certain type of devices or specific product pages.
Learn how to create social proof.