Lesson 4 AI
Introduction
The Synerise platform is a powerful tool that leverages Artificial Intelligence algorithms to deliver personalized recommendations to customers based on their behavioural and transactional data. In this Lesson, you will learn how to integrate the AI capabilities of Synerise into your own systems and how to build AI engines using real-time customer data. By the end of this chapter, you will be able to run your first AI campaigns with Synerise.
AI products
Are you having trouble offering relevant products to your customers?
Our AI Product Recommendations can help by providing personalized product recommendations based on each customer’s past purchases and browsing history. This can increase customer engagement and sales by showing customers products they are likely to be interested in.
Are your customers having difficulty finding what they are looking for on your site?
Our AI Personalized Search can help by providing customized search results based on each customer’s past search history and preferences. This can improve the customer experience and make it easier for them to find what they are looking for.
Are you interested in predicting customer behavior and characteristics to improve targeted marketing and personalized recommendations?
Our AI Predictions can help by making predictions about a customer’s likelihood to make a purchase, their interests, and other characteristics. These products can also be used to optimize campaign costs by more precisely targeting customers who are most likely to be interested in the products or services being offered.
Do you want to improve the effectiveness of your marketing efforts by reaching out to customers at the best time?
Our Time Optimizer can help by predicting the best time to contact each customer based on their past interactions and activity. This can help you get the most value out of your outreach efforts and increase the effectiveness of your marketing activities.
Overall, these products - AI Product Recommendations, AI Personalized Search, AI Predictions, and Time Optimizer - can help you improve the customer experience and increase engagement and sales by providing personalized and relevant recommendations and predictions. They are particularly useful for e-commerce, retailers, and other businesses from different industries that rely on customer data to inform their marketing and sales efforts, both online and in the offline world.
Let’s check the next chapters to learn more about each of them!
Target group
This chapter might be useful for everyone who wants to start working with personalized recommendations in Synerise, especially developers, members of IT or Product teams, and also marketing team members who are responsible for recommendations campaigns.
Learning objectives
From this chapter you will learn:
what types of recommendations Synerise offers,
what the requirements for AI campaigns are,
how to create AI recommendations.
SYNERISE AI RECOMMENDATION CERTIFICATION
This chapter will enable you to obtain the Synerise AI Recommendation Certification.
Gaining this certificate:
- You will understand the core requirements that should be met to implement desired recommendation types, including, for example, preparing the proper product feed or meeting the data requirements of interaction and events
- You will discover all the important elements of the campaign’s configuration
SYNERISE AI SEARCH CERTIFICATION
This chapter will enable you to obtain the Synerise AI Search Certification.
Your knowledge of the AI Search will include:
- good understanding of search engine campaigns
- knowledge of handling indexes and managing their settings
- knowledge of creating rules and synonyms, including the ability of A/B testing configuration and managing its statistics
SYNERISE AI PROMOTIONS CERTIFICATION
This chapter will enable you to obtain the Synerise AI Promotions Certification.
After completing AI Promotions certification:
- You will be able to create personalized promotional campaigns
- You will gain the proficiency in AI Engine configuration, A/B testing settings, and the different types of discounts applicable to this type of promotion
SYNERISE AI ANALYTICS CERTIFICATION
This chapter will enable you to obtain the Synerise AI Analytics Certification.
After completing this certification:
- You will have general knowledge of creating, configuring, and using Synerise predictive models, including custom predictions, lookalikes, and propensity
- You will know the scope of data needed for the model predicting the best time in the Optimize time node
- You will be proficient in preparing expressions for specific prediction models and understand the role of item feeds when creating predictions
