The most common way that stores reduce abandoned carts is by setting up an automated email sequence. Send personalized emails with dynamic text with the goal of “saving” abandoned carts and converting the customer. Use prepared blocks or HTML code that lets you customize the display for every customer.
Send emails referring to abandoned items along with other products based on client histories – previous purchases, favorite categories, and so on. This makes your message more personalized and more likely to get customers to reconsider the items in the cart they left behind.
Example of use - Home appliances industry
At Synerise, we analyze client campaigns from the perspective of abandoned carts. According to our analysis from 2017, profits from mailings referring to an abandoned cart in the fashion and audio / video devices industry were significantly higher than from regular campaigns promoting the company's products.
Client wanted to save abandoned carts. Dynamic emails were sent with a link to the abandoned cart.
Czech Republic: OR 28.25%, CTR 21.85%, 8% conversion (purchase after a few hours),
Poland: OR 29.47% CTR 8.07% 11,5% conversion (purchase after a few hours),
Slovakia: OR 41.50% CTR 10.64% 9% conversion (purchase after a few hours),
Hungary: OR 56.99%, CTR 13.82%, 15% conversion (purchase after a few hours).
How to do it
It is also needed to restore the shopping cart content. To do so you need to implement a cart status event that contains the current cart content.