Customer identification

Anonymous customers

When a customer enters your website for the first time, they are anonymous.

However, their actions are already being tracked - a UUID is assigned and stored in an anonymous profile in the database. The same UUID is stored in the cookies of the customer’s browser.

The anonymous profile stores information about the customer’s activities, just like it does for recognized customers. The customer can now receive personalized recommendations on the website and be included in marketing campaigns.

Recognized customers

By default, the unique identifier is the customer’s email. You can configure your business profile to use customId instead.

When the customer provides the unique identifier, the anonymous profile in the database is updated with new data. It becomes a known customer profile, which means that any activity before the customer was recognized is still present in the profile’s history. A freshly-recognized customer sees personalized content, based on their previous interactions with the website as an anonymous customer.

If a recognized customer provides a unique identifier in a form, and another recognized customer’s profile already exists in the browser, the context changes to the most recent customer.

Note: It’s not necessary for a customer to register an account on your website. A non-anonymous profile may be created based on information provided in other contexts, such as subscribing to a newsletter. See Tracking form data with SDK, Newsletters, and Tracking form data with API.
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