Setting non-unique emails
By default, an email address is a unique identifier of a profile created in the Synerise app and it’s used to recognize customers. However, you may change this configuration, so the customID
becomes the primary identifier in your business profile.
The non-unique emails option:
- Allows you to indicate a
customID
to be the unique identifier of a profile. When a profile hascustomID
assigned, it is considered to be recognized. - Keeps a predefined email address attribute, however, it will not be used anywhere, it must exist to maintain the integrity.
- Enforces creating additional attributes: email address and marketing agreement which will be used for communication with a customer.
Prerequisites
Before you enable the option of non unique emails on the interface, perform the actions listed below:
- Define
customID
for every customer - each identified customer and new ones must be assigned with acustomID
. - Change the identification methods which require email address as the identifier.
- Create the new email address and supplement customer data with this attribute.
- Create a marketing agreement attribute (which can take the following values:
enabled
,disabled
,confirmation
) and supplement customer data with this attribute. - If you track forms, you must switch to the new method:
SR.event.sendFormData('', {custom_identify: "424234234234"})
Has email address | Has customID | Log in action |
Effect | |
---|---|---|---|---|
Scenario 1 | No | No | For the first time | A customer becomes recognized and they are assigned with a hash and UUID |
Scenario 2 | Yes | Yes | No | Nothing happens |
Scenario 3 | Yes | Yes | Subsequent log in | Hash is changed, UUID is reset, but before it happens, it is saved to the customer |
Enabling non-unique emails

- Go to Settings > Customers.
- In the Unique email addresses section, click Show.
- Select the Non-unique option.
- From the Email address dropdown list, select the customer attribute that stores the email used for communication.
- From the Email agreements dropdown list, select the attribute that stores marketing agreement.
- Confirm by clicking Apply.
FAQ
You can find answers to frequently asked questions regarding non-unique emails here.