Transactions, cart, and favorites events
transaction.charge
A transaction was completed. This event is the summary of the transaction. Additionally, product.buy events are generated automatically for each item in the transaction.
Default retention: infinite
Recommended retention: infinite
Retention guidelines:
Lowering the retention of this event affects the quality of AI recommendation models.
| Parameter | Type | Example | Description |
|---|---|---|---|
| Base parameters | various | n/a | Parameters that exist in all events |
| $totalAmount | number | 12.30 |
Total value of the purchased items, excluding tax. |
| $revenue | number | 12.00 |
Total value of the purchased items, including tax. |
| $paymentType | object | {"method":"CASH"} |
Transaction’s payment method |
| $currency | string | USD |
Currency of the payment |
| products | array of objects | [{"$sku":"nui43ry89","$quantity":"1.0","$finalUnitPrice":"12.00","$name":"Soft drink","$currency":"PLN"}] |
An array of products in the transaction |
| $orderID | string | 13045a77-5230-481f-8f10-50d867c8d930 |
Unique ID of the transaction |
| productEventsUUIDs | array of strings | ["d83fdb62-6273-3b7f-a52d-fd079098ba4f","14b4c1bf-ecc2-464d-81b6-978e2997a79b"] |
UUIDs of product.buy events generated by this transaction. |
| offline | integer or boolean | true |
If the event was generated by an offline point of sales, this parameter is true or 1, otherwise false or 0. |
| Parameters added by Synerise Web SDK | various | n/a | If the event was sent from a web page or an email with a tracking code, some parameters are added automatically. |
product.buy
This event generated for each item in a transaction. If multiple copies of the item were bought, they are summarized in a single product.buy event.
Default retention: infinite
| Parameter | Type | Example | Description |
|---|---|---|---|
| Base parameters | various | n/a | Parameters that exist in all events |
| sku | string | nui43ry89 |
Unique identifier of the item |
| $finalUnitPrice | string | 12.00 |
Final price of a single unit of the item, including tax and discounts |
| $orderID | string | 13045a77-5230-481f-8f10-50d867c8d930 |
Unique ID of the transaction |
| $quantity | string | 1.5 |
Quantity of the item |
| $name | string | Soft drink |
Name of the item |
| $currency | string | USD |
Currency of the payment |
| Parameters added by Synerise Web SDK | various | n/a | If the event was sent from a web page or an email with a tracking code, some parameters are added automatically. |
transaction.cancel
A transaction was cancelled and funds need to be returned.
Default retention: 30 days
| Parameter | Type | Example | Description |
|---|---|---|---|
| Base parameters | various | n/a | Parameters that exist in all events |
product.addToCart
A customer added an item to their cart.
Default retention: infinite
Retention guidelines:
Lowering the retention of this event affects:
- Analyses of cart interactions, potential revenue from carts, reporting
- Automations based on cart interactions
| Parameter | Type | Example | Description |
|---|---|---|---|
| Base parameters | various | n/a | Parameters that exist in all events |
| $currency | string | USD |
Currency of the payment |
| sku | string | nui43ry89 |
Unique identifier of the item |
| $name | string | Soft drink |
Name of the item |
| $finalUnitPrice | string | 12.00 |
Final price of a single unit of the item, including tax and discounts |
| offline | integer or boolean | true |
If the event was generated by an offline point of sales, this parameter is true or 1, otherwise false or 0. |
| producer | string | Sneaky Sneakers |
Brand of the item |
| Parameters added by Synerise Web SDK | various | n/a | If the event was sent from a web page or an email with a tracking code, some parameters are added automatically. |
product.removeFromCart
A customer removed an item from their cart.
Default retention: infinite
Retention guidelines:
Lowering the retention of this event affects:
- Analyses of cart interactions, potential revenue from carts, reporting
- Automations based on cart interactions
| Parameter | Type | Example | Description |
|---|---|---|---|
| Base parameters | various | n/a | Parameters that exist in all events |
| $currency | string | USD |
Currency of the payment |
| sku | string | nui43ry89 |
Unique identifier of the item |
| $name | string | Soft drink |
Name of the item |
| $finalUnitPrice | string | 12.00 |
Final price of a single unit of the item, including tax and discounts |
| offline | integer or boolean | true |
If the event was generated by an offline point of sales, this parameter is true or 1, otherwise false or 0. |
| producer | string | Sneaky Sneakers |
Brand of the item |
| Parameters added by Synerise Web SDK | various | n/a | If the event was sent from a web page or an email with a tracking code, some parameters are added automatically. |
cart.status
A summary of the cart’s current contents. This event is not generated by default. See Tracking cart status for instructions on implementing it.
Default retention: 30 days
Retention guidelines:
Lowering the retention of this event affects:
- Analyses of cart interactions, potential revenue from carts, reporting
- Automations based on cart interactions
| Parameter | Type | Example | Description |
|---|---|---|---|
| Base parameters | various | n/a | Parameters that exist in all events |
| sku | string | nui43ry89 |
Unique identifier of the item |
| products | array | [{"sku":"236"."quantity":1},{"sku":"436"."quantity":4}] |
A list of items in the cart |
| $totalAmount | number | 12.30 |
Total value of the purchased items, excluding tax. |
| itemIds | array | ["236","436"] |
An array of item IDs that can be used in analytics and recommendations without extracting them from the products array. |
| Parameters added by Synerise Web SDK | various | n/a | If the event was sent from a web page or an email with a tracking code, some parameters are added automatically. |
product.addToFavorite
A user added an item to favorites.
Default retention: 30 days
| Parameter | Type | Example | Description |
|---|---|---|---|
| Base parameters | various | n/a | Parameters that exist in all events |
| sku | string | nui43ry89 |
Unique identifier of the item |
| Parameters added by Synerise Web SDK | various | n/a | If the event was sent from a web page or an email with a tracking code, some parameters are added automatically. |
product.removeFromFavorite
A user removed an item from favorites. This event can be tracked as a custom event. No parameters are required.
In some integrations, the event is called ‘product.removeFromFavourite’.
Default retention: 30 days
| Parameter | Type | Example | Description |
|---|---|---|---|
| Base parameters | various | n/a | Parameters that exist in all events |
