Email events
Note: Your integration may add custom parameters. The tables only list parameters that exist in Synerise and SDKs/APIs by default.
marketingAgreement.turnOn
The email marketing agreement was enabled in a profile.
Default retention: 30 days
| Parameter | Type | Example | Description |
|---|---|---|---|
| Base parameters | various | n/a | Parameters that exist in all events |
marketingAgreement.turnOff
The email marketing agreement was disabled in a profile.
Default retention: 30 days
| Parameter | Type | Example | Description |
|---|---|---|---|
| Base parameters | various | n/a | Parameters that exist in all events |
newsletter.unsubscribe
The Synerise unsubscribe link (generated with the {{ synerise-resign-link }} insert) was used to unsubscribe from a newsletter.
Default retention: 30 days
| Parameter | Type | Example | Description |
|---|---|---|---|
| Base parameters | various | n/a | Parameters that exist in all events |
| ID | string | cfb1845c-6508-49c8-952d-b96fb7326ee5 |
Unique ID of the newsletter campaign where the unsubscribe link was clicked |
| variantID/variantId | integer | 7044429 |
Unique identifier of the message variant |
| label | string | Check this promo! |
Name of the newsletter campaign where the unsubscribe link was clicked. This is not the same label parameter as the label parameter common to all events. |
message.send
An email was sent to a profile.
Default retention: 90 days
| Parameter | Type | Example | Description |
|---|---|---|---|
| Base parameters | various | n/a | Parameters that exist in all events |
| campaignSubject | string | Monthly newsletter |
Title (subject) of the message. Added to this event since Jan 12, 2024. |
| campaignName | string | Black Friday promotions |
Name of the communication campaign |
| variantID/variantId | integer | 7044429 |
Unique identifier of the message variant |
| variantName | string | Variant A |
Name of the message variant |
| testDelivery | boolean | true |
Informs if the message was sent as a communication test. |
| ignoreCapping | boolean | true |
Informs if the communication was configured to ignore capping. |
| id | string | 44a5938a-098c-4bd3-b7dd-cda405ee76a1 |
Unique ID of the message |
| journeyId | string | db0a9db2-8849-5c58-9871-e07d45d64bd7 |
Unique ID of the Automation journey that caused this event (if applicable) |
| diagramId | string | c819738e-2d61-482c-a680-75ebdbc9a762 |
Unique ID of the Automation workflow that caused this event (if applicable) |
| Additional parameters | string | Custom value |
Parameters added in the Additional parameters section of the campaign's settings |
| title | string | Monthly newsletter |
Title (subject) of the message. |
newsletter.capping
An email was not sent due to message limits set for this type of communication.
WARNING: If messages are sent through the Automation module, this event may be generated for customers who do not have the required marketing agreement for receiving this message type. This is because the sending process checks the limits before the customers’ agreement status.
Default retention: 30 days
| Parameter | Type | Example | Description |
|---|---|---|---|
| Base parameters | various | n/a | Parameters that exist in all events |
| cappingType | string | AUTOMATION_EMAIL |
The type of communication activity where the capping occurred. If the capping happened in Automation, the journeyId and diagramId are added to the parameters. |
| cappingLimit | integer | 4 |
Limit of how many messages can be sent in the defined period |
| cappingPeriod | integer | 86400 |
Capping period, in seconds |
| ignoreCapping | boolean | true |
Informs if the communication was configured to ignore capping. Added to this event since Jan 23, 2024. |
| campaignName | string | Black Friday promotions |
Name of the communication campaign |
| campaignSubject | string | Monthly newsletter |
Title (subject) of the message. Added to this event since Jan 23, 2024. |
| variantID/variantId | integer | 7044429 |
Unique identifier of the message variant. Added to this event since Jan 23, 2024. |
| journeyId | string | db0a9db2-8849-5c58-9871-e07d45d64bd7 |
Unique ID of the Automation journey that caused this event (if applicable) |
| diagramId | string | c819738e-2d61-482c-a680-75ebdbc9a762 |
Unique ID of the Automation workflow that caused this event (if applicable) |
| testDelivery | boolean | true |
Informs if the message was sent as a communication test. Added to this event since Jan 23, 2024. |
| Additional parameters | string | Custom value |
Parameters added in the Additional parameters section of the campaign's settings |
newsletter.controlGroup
An email was not sent because the recipient belongs to the control group.
Default retention: 30 days
| Parameter | Type | Example | Description |
|---|---|---|---|
| Base parameters | various | n/a | Parameters that exist in all events |
| id | string | c8f0b875-62e9-4dae-b9d5-241cbc9453b3 |
Unique ID of the campaign |
| campaignName | string | Black Friday promotions |
Name of the communication campaign. Added to this event since Jan 23, 2024. |
| variantName | string | Variant A |
Name of the message variant |
| variantID/variantId | integer | 7044429 |
Unique identifier of the message variant |
| journeyId | string | db0a9db2-8849-5c58-9871-e07d45d64bd7 |
Unique ID of the Automation journey that caused this event (if applicable) |
| diagramId | string | c819738e-2d61-482c-a680-75ebdbc9a762 |
Unique ID of the Automation workflow that caused this event (if applicable) |
| type | string | global |
Type of the control group. global if the global control group was used;campaign if the control group was defined in the campaign settings. |
| testDelivery | boolean | true |
Informs if the message was sent as a communication test. Added to this event since Jan 23, 2024. |
| ignoreCapping | boolean | true |
Informs if the communication was configured to ignore capping. Added to this event since Jan 23, 2024. |
| globalControlGroupId | string | 00000000-0000-0000-0000-000000000001 |
Parameter reserved for future purposes. |
| Additional parameters | string | Custom value |
Parameters added in the Additional parameters section of the campaign's settings. Added to this event since Jan 23, 2024. |
message.skipped
An email was not sent because Silence Hours were active. If the process of sending multiple messages overlaps with Silence Hours, sending is stopped in progress.
Default retention: 30 days
| Parameter | Type | Example | Description |
|---|---|---|---|
| Base parameters | various | n/a | Parameters that exist in all events |
| campaignName | string | Black Friday promotions |
Name of the communication campaign |
| campaignSubject | string | Monthly newsletter |
Title (subject) of the message. Added to this event since Jan 23, 2024. |
| id | string | c8f0b875-62e9-4dae-b9d5-241cbc9453b3 |
Unique ID of the campaign |
| variantName | string | Variant A |
Name of the message variant |
| variantID/variantId | integer | 7044429 |
Unique identifier of the message variant |
| testDelivery | boolean | true |
Informs if the message was sent as a communication test. |
| ignoreCapping | boolean | true |
Informs if the communication was configured to ignore capping. |
| Additional parameters | string | Custom value |
Parameters added in the Additional parameters section of the campaign's settings |
newsletter.open
An email was opened by a recipient.
Default retention: 90 days
| Parameter | Type | Example | Description |
|---|---|---|---|
| Base parameters | various | n/a | Parameters that exist in all events |
| id | string | 44a5938a-098c-4bd3-b7dd-cda405ee76a1 |
Unique ID of the message |
| id | string | c8f0b875-62e9-4dae-b9d5-241cbc9453b3 |
Unique ID of the campaign |
| campaignTitle | string | Monthly newsletter |
Title of the campaign in the Communication module |
| url | string | https://web.snrbox.com/pix.gif?... |
The URL of the pixel that enables event tracking inside the message. This pixel is added automatically when the message is sent. |
| campaignName | string | Black Friday promotions |
Title of the campaign in the Communication module |
| variantID/variantId | integer | 7044429 |
Unique identifier of the message variant |
| variantName | string | Variant A |
Name of the message variant |
| journeyId | string | db0a9db2-8849-5c58-9871-e07d45d64bd7 |
Unique ID of the Automation journey that caused this event (if applicable) |
| diagramId | string | c819738e-2d61-482c-a680-75ebdbc9a762 |
Unique ID of the Automation workflow that caused this event (if applicable) |
| testDelivery | boolean | true |
Informs if the message was sent as a communication test. |
| Parameters added by Synerise Web SDK | various | n/a | If the event was sent from a web page or an email with a tracking code, some parameters are added automatically. |
| Additional parameters | string | Custom value |
Parameters added in the Additional parameters section of the campaign's settings |
newsletter.click
A recipient clicked a link in an email.
Default retention: 90 days
| Parameter | Type | Example | Description |
|---|---|---|---|
| Base parameters | various | n/a | Parameters that exist in all events |
| id | string | 44a5938a-098c-4bd3-b7dd-cda405ee76a1 |
Unique ID of the message |
| campaignTitle | string | Monthly newsletter |
Title of the campaign in the Communication module |
| url | string | https://web.snrbox.com/pix.gif?... |
The URL of the link that was clicked. |
| campaignName | string | Black Friday promotions |
Title of the campaign in the Communication module |
| variantID/variantId | integer | 7044429 |
Unique identifier of the message variant |
| variantName | string | Variant A |
Name of the message variant |
| journeyId | string | db0a9db2-8849-5c58-9871-e07d45d64bd7 |
Unique ID of the Automation journey that caused this event (if applicable) |
| diagramId | string | c819738e-2d61-482c-a680-75ebdbc9a762 |
Unique ID of the Automation workflow that caused this event (if applicable) |
| Parameters added by Synerise Web SDK | various | n/a | If the event was sent from a web page or an email with a tracking code, some parameters are added automatically. |
| Additional parameters | string | Custom value |
Parameters added in the Additional parameters section of the campaign's settings |
message.notSent
An email was not sent. Check the parameters to locate the reason.
Important: When a message can’t be sent, it still counts towards communication limits!
Default retention: 30 days
| Parameter | Type | Example | Description |
|---|---|---|---|
| Base parameters | various | n/a | Parameters that exist in all events |
| info | string | message too old |
A description of why the message was not send. The content of this parameter may come from your email provider. |
| id | string | 44a5938a-098c-4bd3-b7dd-cda405ee76a1 |
Unique ID of the message |
| ignoreCapping | boolean | true |
Informs if the communication was configured to ignore capping. |
| campaignName | string | Black Friday promotions |
Name of the communication campaign |
| campaignSubject | string | Monthly newsletter |
Title (subject) of the message. Added to this event since Jan 12, 2024. |
| variantID/variantId | integer | 7044429 |
Unique identifier of the message variant. Added to this event since Jan 12, 2024. |
| testDelivery | boolean | true |
Informs if the message was sent as a communication test. |
| journeyId | string | db0a9db2-8849-5c58-9871-e07d45d64bd7 |
Unique ID of the Automation journey that caused this event (if applicable) |
| diagramId | string | c819738e-2d61-482c-a680-75ebdbc9a762 |
Unique ID of the Automation workflow that caused this event (if applicable) |
| Additional parameters | string | Custom value |
Parameters added in the Additional parameters section of the campaign's settings |
| title | string | Monthly newsletter |
Title (subject) of the message. |
newsletter.dropped
The recipient’s email address is on the denylist.
This event is generated only when the SMTP provider supports it.
Default retention: 30 days
| Parameter | Type | Example | Description |
|---|---|---|---|
| Base parameters | various | n/a | Parameters that exist in all events |
| campaignName | string | Black Friday promotions |
Name of the communication campaign |
| id | string | 44a5938a-098c-4bd3-b7dd-cda405ee76a1 |
Unique ID of the message |
newsletter.hardbounce
An email was not delivered because the email address is invalid or the recipient blocked receiving emails.
This event is generated only when the SMTP provider supports it.
Default retention: 90 days
| Parameter | Type | Example | Description |
|---|---|---|---|
| Base parameters | various | n/a | Parameters that exist in all events |
| campaignName | string | Black Friday promotions |
Name of the communication campaign |
| id | string | 44a5938a-098c-4bd3-b7dd-cda405ee76a1 |
Unique ID of the message |
newsletter.softbounce
An email was not delivered due to an overloaded inbox, server error, or email size.
This event is generated only when the SMTP provider supports it.
Default retention: 90
| Parameter | Type | Example | Description |
|---|---|---|---|
| Base parameters | various | n/a | Parameters that exist in all events |
| campaignName | string | Black Friday promotions |
Name of the communication campaign |
| id | string | 44a5938a-098c-4bd3-b7dd-cda405ee76a1 |
Unique ID of the message |
newsletter.spambounce
The recipient’s email server recognized the message as potential spam. The email is rejected and not saved, even in the spam folder.
This event is generated only when the SMTP provider supports it.
Default retention: 90
| Parameter | Type | Example | Description |
|---|---|---|---|
| Base parameters | various | n/a | Parameters that exist in all events |
| campaignName | string | Black Friday promotions |
Name of the communication campaign |
| id | string | 44a5938a-098c-4bd3-b7dd-cda405ee76a1 |
Unique ID of the message |
